21ST CENTURY MARKETING

The future of nighttime advertising is here. 3D mapping projections.

2011-10-05T08:31:00.002+02:00

Seven actionable marketing trends

2011-10-03T12:19:00.002+02:00

Expanded Version - Seven Actionable Marketing Trends

View more presentations from Helge Tennø

Digital Marketing - very interesting

2011-09-06T11:04:00.001+02:00

"Inspire Us" Digital Marketing

View more presentations from Dave Knox

Social Media for journalists

2011-09-06T09:56:00.003+02:00

Often I speak with journalists and see that many of them are not really fond of or open to social media. Probably because its new and challenges their roles. Anyway, here a presentation on possible ways of getting involved and using it for your own benefit.

Reimagining Journalism in the Age of Social Media

View more presentations from JD Lasica

Steve Jobs in 2005

2011-08-28T12:08:00.002+02:00

A little bit of inspiration for today. Great speach. Lucky Stanford Students.

Interesting tracking sites useful for today's online world

2011-08-23T08:50:00.001+02:00

40 Tools 40 Slides 40 Minutes

View more presentations from Douglas Karr

Must read - what's going on in the world of marketing.

2011-08-15T18:09:00.001+02:00

Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook

View more documents from Society of Digital Agencies

Nice presentation on branding

2011-08-15T17:41:00.000+02:00

60 Minute Brand Strategist - Limited Edition DOWNLOAD

View more presentations from Idris Mootee

100 aweseome marketing stats.

2011-08-14T19:47:00.000+02:00

100 Awesome Marketing Stats, Charts, & Graphs

View more presentations from WSI Egypt

Social Interaction in todays marketing

2011-08-14T19:40:00.000+02:00

Nice presentation.

Social Revolution: Connecting with Today’s Customer

View more presentations from HubSpot Internet Marketing

Cultural ignorance or a good idea?

2011-08-12T14:04:00.001+02:00

"Red" marketing for a Fidelity China fund

View more presentations from sinocismblog

Great presentation on marketing in the 21st century

2011-08-10T09:19:00.000+02:00

Getting In Sync - 10 Ideas for the Consumer Marketing Landscape

View more presentations from 33 Interactions

Volkswagen: the sweet spot!

2011-02-13T17:02:00.004+01:00

When advertising works perfectly.
Such a nice, easy ad.

Not only was this ad seen as the highlight of the Super Bowl ads in 2011, but VW also just won "Best Brand 2011" in its home market Germany. This award is based on quantative (business results) and qualitative results, as well as being based on brand strengths.

Other winners on the night were Apple (surprise, surprise), LEGO (they are doing a great job) and Kempinski Hotels.

Zidane and Y3

2010-06-08T21:03:00.003+02:00

Ok, we all know that Zinedine Zidane is still the face of adidas however he is also now the face of Y3. Cool but not great!

Here is the website which is quite cool, especially the live show:
http://www.adidas.com/campaigns/y-3/ss10/default.aspx?country=de#/campaign

Here is another adidas / Zidane spot.

A bit of Daft Punk - with Star Wars

2010-06-08T20:57:00.000+02:00

...ahhhh fun must be had.....Go Daft Punk!

Adidas & Star Wars

2010-06-08T20:44:00.003+02:00

I'm sorry, but for me this hardly gets better. Two of my favorite all time brands teaming up together for this cool project. Check it out.

WOW!

Philips daylight active glass.

2010-01-10T17:41:00.001+01:00

Was this a hoax or did they really develop this? If so I think it would have great potential. And think of the advertising opportunities in future? :-))

Bruno Aveillan's work

2010-01-10T17:24:00.003+01:00

If you want beautiful film work, amazing music and then a wonderfully crafted commercial, look no further than Bruno Aveillan. He's made so many commercials for all the big brands - how come I never heard of before today? He's reading for a directors role for a movie, wouldn't yo say?

Little to do with marketing.....

2009-10-25T13:38:00.001+01:00

....well maybe marketing for the senses. Went to Massive Attack last week - great concert, nice laser effects and all in all a great show.
This is for you - so that you can enjoy some nice music while being online....:-)

Some crazy fun!

2009-10-04T18:16:00.001+02:00

Evian again

2009-10-04T18:08:00.001+02:00

Whilst we're on the topic of Evian here their not so new ad. I know you probably think it's cool. I really dislike it though - sorry. Actually I think it's terribly cheap. But I think that I have the weird taste here....:-(

Evian with PS.

2009-10-04T18:01:00.002+02:00

Evian have now gotten another famous designer in Paul Smith to design a "special edition" Evian bottle. Although the idea is not really new, I think it's great. Like the bottle too, probably simply because Paul Smith designed it. He's a creative highlight!

CANNES LIONS 2009

2009-06-24T22:22:00.001+02:00

Here is the link in case you missed it:

http://www.canneslions.com/

Sex really doesn't sell, or does it?

2009-06-24T22:20:00.001+02:00

Sometimes even I can't stand the amount of "sex" which is used in advertising. I just can't understand how ads like this work. Or maybe we humans are really so simple....

Highly questionable car ads.....

2009-06-24T22:13:00.006+02:00

I found some funny "questionable" car ads on Jalopnik. Here they are:

An ad from BMW: "You know you're not the first".

This one from Matchbox: Hot women, small cars!

T-MOBILE UK

2009-06-23T21:28:00.005+02:00

Here is an example of how you can create some real buzz around your brand. T-MOBILE organised this event where they got a heap of "normal" people to join in on a dancing session in a busy Liverpool train station. They then filmed the whole thing with a number of hidden cameras and then they had a spot, which they then showed on TV and online! Nice creative campaign!

This one is for you....

2009-05-28T22:15:00.001+02:00

....Tifosi! Sorry, I love Ferrari's too, but this is quite cheaky....and good!

VW - the beetle (Retrospective)

2009-05-28T21:35:00.001+02:00

I have just found an amazing book "Remember those great VW ads" and therefore surfing to find some classic ads. Their print ads were better, but these were good too.

Zidane handing over....

2009-05-28T21:15:00.003+02:00

For those of who who frequent this site from time to time you may have realised that I like the work done by Adidas.
Here is their new ad starring Zidane (yes I am also a fan of him) and Lionel Messi (the best footballer in the world today).
Nice ad! :-))

Marketing people who think they're wonderful!

2009-05-17T13:41:00.001+02:00

I'm sorry but one thing I really dislike is when marketing people put themselves into their advertising, especially in a good light. What on earth is this ad about?

Sorry for wasting your 30 seconds...

I'm a bit behind the times here....

2009-05-17T13:30:00.001+02:00

...ok I admit it - I have only just seen this MI Innovation Center from Adidas. Maybe I should go into the Paris store a little more often...:-(

Very cool idea of mixing virtual and reality shopping. An interesting concept!

Another "A" for "adidas advertising...:"

2009-05-17T13:20:00.002+02:00

Adidas as we all know can really create a desirable image of live! Here is a nice little party...

Here a slightly different version :-)

Hommage to Apple!

2009-05-17T13:10:00.002+02:00

I know everyone loves Apple. (Well atleast it seems that way). Here is a little collection of interestin Apple ads over the years, starting with the first Apple ad ever. Even Bill Gates liked Apple at one stage...but I presume he still does, even if he won't admit it.

Plus many more.....:-))

The best marketing!

2009-03-08T16:11:00.002+01:00

I think that over the past 24 months one company has done a brilliant marketing job - better than almost all of them. Nespresso! They made coffee machines cool, they made drinking coffee cool again. And they created their own "little" niche. To me everything here seems almost perfect. Casting George Clooney was fantastic, starting Nespresso shops fantastic, and making coffee colourful, chic and trendy - fantastic.

Well done to the people responsible for this brilliant marketing strategy! I'm a fan!

Adidas lookbook!

2009-03-08T15:56:00.002+01:00

Simply good. Adidas lookbook. Typical Adidas! Maybe someone can show me something they have done in the last 5 years which was no good! Check it out!

Nice campaign BBC News!

2009-03-08T15:36:00.004+01:00

I love BBC. Love the BBC News, shows etc. (maybe not everything, but alot). Recently they launched their campaign "Power of questions". Here the ad, and a clever ambient solution they undertook at the Berlin train station. Nice work.

Colourful and overloaded?

2009-03-08T15:22:00.003+01:00

To launch the new Ford Ka Ford has developed a very attractive new microsite. The site looks great, but is in my view simply to "over the top". It's so overloaded way too complicated. Good idea I guess, but just to playful.

E-plus leaves TV advertising

2009-03-08T15:14:00.002+01:00

A leading german mobile provider has just recently decided to stop its TV advertising, putting the media spend (around 60 Mio. Euros in 2008) into other media channels. It is a bold move from such a leading telecommunications company. The expenditures will now flow into mobile marketing, in-store promotions, regional billboard and press advertising and online advertising. I guess if you take around 60. Mio. Euro and spend them in these "less expensive/traditional" media outlets, you are going to get noticed. And I guess for a telecommunications company it's important to reach clients at the purchase or close to the purchase points, rather than through the box. Interesting nevertheless, will keep an eye on it.

I would prefer a Bavaria to a Heineken in this case! Great Spoof!

2009-03-01T15:00:00.003+01:00

We have probably all seen the clever and funny Heineken ad "Walk in fridge" which has been going around throughout online Blogs etc. Bavaria Beer has come up with a very quick and witty answer to this campaign. I love it. Very clever viral campaign!

Tod's shoes with Gwyneth

2009-02-22T17:54:00.002+01:00

Here is a new campaign from Tod's starring Gwyneth Paltrow. I guess this video shows the making of the campaign, which is nice to look at.

Sony Bravia continues....

2009-02-17T23:50:00.002+01:00

Sony Bravia has a new commercial, this time called "Domino". As you may know I'm a real fan of the recent Bravia ads made - they have been spectacular, however this one just isn't as good. Fallon made the previous ads, now BATES Singapore is responsible. However it's not bad, just not as good as the previous work.....

Then I just found this also "pyramids" - not sure how old or new this one is. Also good, gets the message across but the weakest of them all. Not sure if it is a "real" Sony ad.

Anyone the reason they're both not perfect - the first three "balls", "Paint" and "rabbits" were beautiful, they were completely new, and the music was wonderful. Both of these ads don't have any of these elements unfortunantly.

Can images make sound?

2009-02-17T23:44:00.002+01:00

Nice clever ad campaign for a sound company. Nothing over the top, but nice.

Is this the future of TV?

2009-02-16T22:32:00.002+01:00

TV which you can stop and play at any time you like. I guess the idea has been around for a while and is already reality online, however in Germany it's now becoming reality with mainstream television.
Now you can stop all tv programs, do whatever you have to and then come back and conitnue the show. Makes sense and in my mind has a great future, especially when tv and internet intregate more.

Here the ad to the new offer. Quite good, copied a little from the recent Sony ad campaigns though.

Heineken does it again.

2009-02-16T21:58:00.000+01:00

This is simply very good! Congratulations!

Australian Outdoor Ad Awards - should win...

2009-02-16T21:22:00.002+01:00

Funny this one. The Australian Outdoor Ad Awards are giving away the prize for the most creative outdoor ad in Australia. Funny thing is, those who are handing over the award, should probably win the award themselves. Here they have created the first prize - a huge billboard with 10.000 scratch and win tickets. The billboard will apparently be guarded 24 hours per day (makes sense). Very nice idea.

The best viral campaign ever?

2009-02-16T21:13:00.003+01:00

The australian government has in my opinion created one of the best viral campaigns ever. "The best job in the world" was such a clever way of promoting the country/region all around the globe. Absolutely perfect. Well done.

Fashion part III....

2009-02-16T20:45:00.002+01:00

H&M do some great stuff.
Here a short ad and a long ad, both do what they intend to.

Here the long one - loved this ad...

One needs to address the Levi commercials if one is looking at fashion advertising. Here a few good examples...

This Midsummer Nights Dream Version is very creative.

So, in order to wrap up, fashion advertising can be extremely good. When focusing on glamour, attractiveness and desirable lifestyles it works well, however just like all marketing/advertising it needs to push the creative boundries, whilst bringing across a simple message.

Fashion continues......

2009-02-16T20:22:00.004+01:00

Ok here are some more fashion ads etc. Let's start with...

American Apparel:

Here is a way to advertise fashion with no fashion:

YSL

Here is an extremely boring fashion ad:

Here another one - nice music, nice lips, boringgggggggg

Here is an interesting alternative. I guess it's not a classical TV spot, but an interesting combination of artists/brands working together (Louis Vuitton und Murakmi).

Fashion!

2009-02-15T17:44:00.002+01:00

After visiting a cool site http://double-king.blogspot.com/ I thought I should have a look at some fashion advertising. I always used to think that fashion advertising was pretty boring - good looking people, in slow motion trying to look sexy.....Let's see if it's really all like that....

Let's start with DIESEL. Definantly one of the better fashion advertisers over the last decade. Some say the new "Benetton". Atleast they always try to come up with themes, and in my opinion try to atleast make the reader or observer atleast stop and thin for a second.

Here some examples:

They definantly aim at promoting a certain lifestyle - wear DIESEL and you'll be a global optimist, environmentally aware and plain and simply COOL.

Here are a couple that I personally like:

CHANEL - it's simply GLAMOUR PURE:

Personal favorite - Louis Vuitton. The new Marketing Man there is REALLY GOOD. This ad is perfect for that what it is selling.

There's heaps more which I will get into over the next weeks. :-))

Have a break!

2009-02-08T16:55:00.003+01:00

This site is a very clever site from KitKat. It works especially well if you're having a hard day at work. Clever, cheap and effective.

Breaking up - supported by Bjorn Borg

2009-02-08T16:52:00.003+01:00

Here a witty new online camapign started by Bjorn Borg's underwear company, asking you whether you should stay on or move on. Nice integration with an SMS Service. Good idea, nice client connection.

Hello again!

2009-02-08T16:39:00.003+01:00

It's about time to start Blogging again and exchanging great ideas. There is so much going on in the world, therefore there is enough to discuss.

Absolut Vodka on air....

2008-10-03T20:06:00.003+02:00

Here are a number of interesting Absolut Vodka commercials. I was always under the impression that they should do what they do best, namely print, but a few of these ads (the first few) actually work fantastic because they take the print ads on air....

These were the first commercials - not bad but not great.....although adding Steve Mcqueen was a cool move..:-))

NICE BEAVER...ad

2008-04-19T17:52:00.003+02:00

(Beaver?). This has got to be an australian ad?!? Anyway nice approach - something different!

Does this ad do anything?

2008-04-19T17:48:00.002+02:00

(BP). What on earth is this ad really about? Is it trying to position BP as a "special" petroleum company? I really can't understand what this is about. (I did write that I would only show great advertising, so sorry about this one...)

Asimo - you fascinate me!

2008-04-19T17:28:00.003+02:00

(Honda Asimo). This guy really fascinates me. Would love to know how much of this ad is real, how much he can actually do and how much was programmed for the ad???? Any answers???

I will promote this city any day!

2008-04-19T17:22:00.003+02:00

(Tourism Victoria). Not sure if this ad really shows the beauty and lifestyle of the city, but it is quite different. Check it out..

2001 or the 21st century?

2008-04-19T17:17:00.001+02:00

(i-Phone). Since there is no difference, this ad fits the bill perfectly. The new Apple i-Phone ad is great. Reminds a little of the idea generation behind their famous 1984 ad, to an extent.....

Yes once again it's Sony.....

2008-04-19T17:09:00.004+02:00

(bravia). I had to add it. Not the latest spot but is fits on this Blog! Enjoy!

Louis Vuitton - finally!

2008-04-19T17:02:00.003+02:00

Core-values. One thing I believe in is brands that stay true to their strategy not over 12 months etc, but for a long time. Louis Vuitton never did run TV ads, until now. And what a wonderful piece of work! It's quite unique that a brand has been able to build up such an emotional binding feeling without ever using TV or cinema but they have managed. This new step will help them!

Does it fit to their Print campaign though - not really, but the question is does it have to fit indetically? I would say no - the message in both is the same.

New work from Sony (Fallon London)

2008-04-19T17:00:00.002+02:00

Foam-City - the new ad from Sony. You all know what a fan I am of theirs.
Once again very creative and beautiful.

Homage to Jonathan Glazer

2007-09-03T23:25:00.000+02:00

Ok I admit I didn't know the name "Johnathan Glazer" up until recently. Actually only when I saw the great "Sony Bravio" ad "Paint". This is one of my all time favorites. It's what marketing is all about! I super strong message that simply describes one major client benefit!

Anyway after seeing this ad I also saw that Mr. Glazer also directed the movie "Sexy beast", which is pretty amazing. That's when I said get the DVD on Mr. Glazer, and what did I find? This guy is the beer ad specialist!!!! I always thought to myself that beer ads are so bad, but not since this guy has been working on them!

Check out for example the guiness ads:

Or the Stella Artois ads:

Ok, he can also make Finance commercials which really work, as in these Barclays ads:

Check out the making of the Sony Paint ad here:

Ford finally does something worthwhile

2007-09-03T23:21:00.000+02:00

Ford in my opinion has done so much POOR Marketing and Advertising the last years it actually amazes me that they have done something quite creative and interesting. Hence the "Balloons" campaign. Ok, I makes little sense, but in a "over advertised" world, it stands out, whilst being artistic and not cheap!
Take a look.....

21ST CENTURY MARKETING is back!

2007-09-03T23:19:00.000+02:00

Yes, after quite some time 21ST CENTURY MARKETING is back!
I will now have the time again to actively post information on this site. The difference now is that I only really want to highlight GREAT Marketing and Advertising campaigns. Hence I may not post as much as previously, but I will post the BEST Marketing and Advertising campaigns I manage to find!

Vote now for your favourite brand 2006

2006-10-30T23:13:00.000+01:00

Right now you can vote for brandchannels top brands 2006.

Get online and do it.

It's a good way for marketers to see how their brands are developing.

Support our colleagues.

This show was bought to you by........colour

2006-10-30T23:06:00.000+01:00

This is SENSATIONAL.

I liked Sony's first ad "like.no.other", but this tops it.

I can't say how much I love this ad.......

Burger King and XBOX

2006-10-09T23:00:00.000+02:00

It makes sense after all. Burger King and Xbox 360 have partnered on a new campaign, targetting, well young gamers.

Burger King has made three Xbox games, which are apparently filled with Burger King advertising. One of the games actually is all about feeding yourself when you are starving!

Good idea for a partnership. Who knows if it will bring anything in the end, but the target markets certainly will match.

Interesting to see how this campaign and also this sort of marketing will develop.

Fantastic Nokia!!!!!!!!!

2006-10-09T22:50:00.000+02:00

These guys at Nokia know what they are doing.

Their latest ad campaign starring Gary Oldman is pretty close to perfect.

Not only is the ad campaign great, their choice in lens partner (ZEISS) couldn't be better either. On top of this they have partnered with Adobe and Flickr.

So here you have a great product, a great partners and a great ad campaign!

This will be a success, don't you think?

Very chic this ad...

2006-10-09T22:43:00.000+02:00

Here the french version of the Magnum ice-cream ad campaign.

For once a ice-cream ad that isn't so dull and boring. Well done!

Does negative behaviour by an athlete impact the sponsoring brand?

2006-09-04T16:11:00.000+02:00

This question is the topic of debate on Brandchannel this month.

My comment on this topic:

"To be honest, I think it doesn't really affect the brand.

Surely it's not good, and no company wants to be associated with such a person, because it does have something very negative about it, however I don't think that it really affects what consumers think of the company.

In Germany, Jan Ullrich, the Tour de France winner of 1997, also had a positive drug test before this year's Tour. He was thrown out of the Tour one day before it started. Since then he's Team's Sponsor T-mobile sacked him.

Rightly so, in my opinion, becuase no company should, or wants to support such a person. It would be senseless for T-mobile or any other company to now support him in the future. That would be very negative for the brand. However, everyone knows that sponsors don't really know what their "sports stars" are up too, atleast not before they get caught.

So what is really important is how a sponsoring brand or company acts once the so-called star has done something that negative. If a brand wants to support such a person after the whole world knows what he's like, then that would be negative.

Viral Marketing

2006-09-04T16:03:00.000+02:00

Another good Viral campaign, as shown on Adverblog, this time by Italian Beer company Birra Moretti.

They want us to show it, so here it is....

Marketing with that little bit extra

2006-08-31T09:52:00.000+02:00

There are so many new ideas being generated in marketing all sorts of products all around the world. However, how often are these ideas and then the executions really genuine ideas and good ideas that really have some sort of merit and meaning?

Well there seems to be one person who simply works on a different level alot of the time - Richard Brandson.

You've probably now heard of his latest crazy, but for him acceptable idea of taking passengers into space with his new Virgin Galactic Enterprise. Now first of all this idea is pretty out there. Who would have thought that normal people really can one day go into space. Ok, we all probably thought it would happen, but for me, I thought this would take some time yet.

Anyway, how would you promote this idea and company. It's probably not that difficult when thinking about the affect it can actually have on society. So it has a little bit more cred for the PR people than say a new Coke!

Well, besides the general marketing tools that can be used to promote this idea Branson has once again taken the lead and is promoting the idea in a completely new way - by flying one of his space shuttles in a new Movie (Superman Returns). Not only is the plain, sorry space shuttle his, he is sitting in the pilots seat flying the thing. And next to him in the co-pilots seat is his son.

Now that is a genuine, true marketing idea. Don't just do a bit of product placement, do a bit of people placement. I guess there aren't many people on this planet that can do something like this but Branson can....

FREAKS!

2006-08-29T11:43:00.000+02:00

Playstation ran this ad in the UK. It is the most disgusting ad I have ever seen.

Does this sort of advertising even work? Maybe it did?

Nike once again beautiful

2006-08-29T11:38:00.000+02:00

Here is another beautiful Nike ad which really stands out.

Saw it the other day and thought how nice it was to have a "pleasant" ad in front of me rather than the thousands of ads telling me to buy their products now, because they are the best, cheapest bla, bla, bla...

Heineken: a true beer with tradition

2006-08-29T11:32:00.000+02:00

Heineken wants to remind everyone that they stick with tradition and offer a beer whose quality has been unchanged for hundreds of years.

Different look on Beer advertising.

Clever Kellogg Special K ad

2006-08-29T11:29:00.000+02:00

Kelloggs have run a clever ad in the US recently. Good use of the medium.

In Gent their bowling like mad!

2006-08-29T11:15:00.000+02:00

Why would bowling suddenly become really hip in one city?

The answer is through a very creative guerilla campaign launched by an Agency in Gent/Belgium.

Here the final product:

Italian vs. American coffee!

2006-08-24T10:58:00.000+02:00

Here are two commericals from two competing coffee brands - illy and Starbucks!

Feel the difference in brand culture!

Which do you prefer?

Zurich - "because change happenz"

2006-08-21T16:40:00.000+02:00

One thing is for sure, "change happenz".

This is the latest Zurich (Insurance) commercial.

Quiet good, not sure about the slogan however.

Doesn't it remind you of another well known sentence......?????

Beer after a tough day at work?

2006-08-18T12:23:00.000+02:00

I wonder if Zinedine Zidane actually drank a beer after the World Cup final?

Nevertheless, Kronenbourg Beer seems to think so. Pretty clever little ad.

Beyond "propaganda"

2006-08-18T12:18:00.000+02:00

An interesting article has appeared in the NY Times written by an ad creative about his beliefs in the oil company bp. He actually worked on the "beyond petroleum" campaign, but now basically sees that it was just all advertising and marketing and had no real merit.

"I guess, looking at it now, “beyond petroleum” is just advertising. It’s become mere marketing — perhaps it always was — instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm. Maybe I’m naïve."

- Pretty obvious I guess -

Home Depot - run this ad!

2006-08-17T11:18:00.000+02:00

What a great idea from Adrants - make a commerical for Home Depot whereby heaps of barely dressed women dance around working with power tools etc.

If this wouldn't work, I'm in the wrong business.

Check it out here.

Marketing should use the nose!

2006-08-17T10:42:00.000+02:00

Brandchannel have another interesting article on branding using the nose, entitled "Branding That Makes Scents".

It basically adresses marketers denial of the "nose" up until now and how scents can greatly influence our buying habits.

Starbucks maybe have known about this for awhile?

Good article!

What is happening to the slogan?

2006-08-14T16:15:00.000+02:00

I was reading the 2006 Best Global Brands results from the Interbrand/Business Week study last week when I thought for a moment, what has happened to the corporate slogan?

Years ago every Logo pretty much had a slogan directly underneath it or next to it. It seemed to be a vital element of every brand. It was, and to an extent still is there, to communicate quickly and easily what the brand or company is about - what unique value the brand or company offers.

However today many companies don't have a slogan next to their Logo.

From the Top 10 Global brands, only four directly communicate with Logo and slogan.

1. Coca-Cola
2. Microsoft
3. IBM
4. GE - "imagination at work"
5. Intel
6. Nokia - "connecting people"
7. Toyota
8. Disney - "where the magic comes to you"
9. McDonalds - "I'm lovin' it"
10. Mercedes

What does this mean to marketers? Does it mean that companies no longer find it vital to have a corporate slogan together with their logo? Does it mean that maybe companies no longer have one unique "identity"? Or maybe companies these days have so many various brands under their corporate brand, that they use various different slogans for their various different brands?

Interestingly Nike a few years back even tried getting rid of their company name from their Logo, but the swoosh didn't work without the four letters NIKE.

Corporate Blogs - do you know any good ones?

2006-08-09T17:28:00.000+02:00

What I am looking for are some really good examples of how Corporate Blogs should be done!

Since all of you are Bloggers, I presume that you have seen and maybe even been inpsired by some excellent corporate blogs! If so, I would love to know the links.

You can email me these Links @:

jeromylohmann@yahoo.com

Thanx!

I love great marketing - Coke and music

2006-08-09T16:50:00.000+02:00

Sometimes when big brands come together they do some really fantastic integrated marketing.

Coca-Cola and Apple are now teaming up in Germany and Britain with the new Cokefridge Sites offering iTunes online. Therefore users can now go to any of the Coke sites and download all the songs that they can at iTunes. This means up to 70.000 different songs.

It's a win win for both sides. Coke can get greater reach again through the coorperation, whilst Apple can sell even more song tracks online.

And for those young unsigned recording artists Coke now has sites up that allow unsigned bands to upload their tracks and sell them online.

All in all the Coke website in Germany is fantastic. It's a real online world giving their target market access to all sorts of segment interesting features such as online contests (where people can win XBox's), where you can download ring tones, get information about music festivals as well as offering numerous "cool" Coke merchandise.

Looks fantastic also!

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2006-08-07T11:25:00.000+02:00

How to confuse consumers, marketers and strategists at the same time!

2006-08-02T15:16:00.000+02:00

Last year H&M, the "cheap" swedish fashion house partnered with german star designer Karl Lagerfeld in what was truly one of the more risky business expeirments in 2005.

The reponse was certainly a success for H&M. Most of the "limited" garments were sold out in some stores within hours and the brand awareness and brand image was also improved considerably.

However, as I read about this business partnership again, I realised what a perfect example it is of how marketing works these days and what brands are all about. It truly shows what is important these days in the business world, and the star is not always the product!

It also shows how unrational our daily consumer habits are....

Here the original ad to go with the campaign.

Creative pitch idea....

2006-08-02T10:22:00.000+02:00

Here is a Agency.com's creative advertising pitch idea as found on Carpark.

They decided that they needed to differentiate themselves from other competing agencies, hence they created this viral video of themselves preparing for the creative brief.

The funny thing is that they placed the viral video online before the client (Subway) even had seen the video.

Pretty interesting and not a bad little "extra" that an agency can do when preparing for the pitch. Nevertheless, the question still remains, was the pitch good enough to win the client?

Vodafone is the benchmark!

2006-08-01T15:29:00.000+02:00

If you want to see the benchmark of corporate online communications have a look at the latest Vodafone webite, "The Vodafone Journey".

This site is a masterpiece and shows how technology can be used in perfect harmony with marketing to create a truly sensational online world.

The future of Bar Codes (DESIGN)

2006-08-01T15:14:00.000+02:00

Why on earth has it taken so long for someone to come up with a creative idea for designing barcodes?

I have no idea, but it just shows how "uncreative" we all can be.

Thanks to a Japanese Design company the future of the barcode is now here. Imagine what you can do with your barcodes now....

Personally I think it's a great idea...

Get rid of the hair around your %§$%

2006-07-31T12:05:00.000+02:00

Yes, now us men can get rid of unwanted hair under our armpits, around the $%§& and under your "(§/$, thanks to the new Philips invention.

Shaveervywhere is the new website promoting the new Philips shaver for men. It basically garantees and extra inch for you /%&. Not bad?

Funny ad to go with it. Apparently the Agency responsible for this campaign, Tribal DDB Worldwide, has however now been laying off employees from this campaign. Not sure why? The campaign won at Cannes this year.

Dodge Calibre ad

2006-07-31T11:58:00.000+02:00

I think this ad (Binky in HQ) from Dodge is quite funny and it does stand out, but is it enought for me to seriously consider buying such a vehicle, if I was looking for something like that?
Then also, if the target market are "real men", why work with cute creatures and boring guys in suits. Wouldn't it be better to communicate with things that fit the target market?

Japanese advertising - WTF?????

2006-07-26T08:37:00.000+02:00

What on earth is this ad for? Maybe you know?

Fashion Advertising = BORING Advertising

2006-07-26T08:27:00.000+02:00

Why is it that these days companies do the craziest advertising campaigns in order to stand out? Why is it that washing machines are advertised as aquariums?

And why is it that almost all fashion advertising is SO BORING and UNINSPIRING?
Who on earth does the advertising for these companies? Is there one agency doing all fashion advertising around the world? If so, they simply have a studio with heaps of cameras, a wind machine for the hair and a heap of make-up artists. If you have this, you can do fashion advertising.

Here another BORING example....

McDonalds outdoor advertising clock

2006-07-26T08:22:00.000+02:00

McDonalds have set up an extremely good outdoor ad in the US. Very clever, however who could eat McDonalds all day long?

BMW's US Outdoor Poster. Not bad, but nothing really spectacular.

Banner ad moves Yahoo

2006-07-19T17:14:00.000+02:00

Saw this today - pretty good Banner Ad - one that moves the content off the yahoo page.

It's all PERCEPTION!

2006-07-18T21:46:00.000+02:00

Well, ok, every marketer already knows this.

Here is a another perfect exemple of how a company is making a beer that really is different - well atleast you think it's different - STEAM WHISTLE.

This Canadian Brewery wants to bring back the 1950's vibes, so it's introduced a 1950's beer. Not only is the beer out of the 50's, rather the entire brand.

Brand Channel have a short story on this - interesting how the analyst says that consumers are stupid!

Coke = Happiness

2006-07-14T15:32:00.000+02:00

Here is the new ad campaign for Coca Cola "happiness".

It is extremely creative and nice to watch but who is it targetting and what is the purpose of such a campaign. It gives me, the viewer no feeling or reason to buy this product.

It's nice but so what?????

What do you think?

Creative fitness advertising

2006-07-11T16:42:00.000+02:00

Here a creative example of you Fitness Studios can communicate with their target market.