Sometimes even I can't stand the amount of "sex" which is used in advertising. I just can't understand how ads like this work. Or maybe we humans are really so simple....
Here is an example of how you can create some real buzz around your brand. T-MOBILE organised this event where they got a heap of "normal" people to join in on a dancing session in a busy Liverpool train station. They then filmed the whole thing with a number of hidden cameras and then they had a spot, which they then showed on TV and online! Nice creative campaign!