The best marketing!

I think that over the past 24 months one company has done a brilliant marketing job - better than almost all of them. Nespresso! They made coffee machines cool, they made drinking coffee cool again. And they created their own "little" niche. To me everything here seems almost perfect. Casting George Clooney was fantastic, starting Nespresso shops fantastic, and making coffee colourful, chic and trendy - fantastic. 

Well done to the people responsible for this brilliant marketing strategy! I'm a fan!

Adidas lookbook!

Simply good. Adidas lookbook. Typical Adidas! Maybe someone can show me something they have done in the last 5 years which was no good! Check it out!

Nice campaign BBC News!

I love BBC. Love the BBC News, shows etc. (maybe not everything, but alot). Recently they launched their campaign "Power of questions". Here the ad, and a clever ambient solution they undertook at the Berlin train station. Nice work.

Colourful and overloaded?

To launch the new Ford Ka Ford has developed a very attractive new microsite. The site looks great, but is in my view simply to "over the top". It's so overloaded way too complicated. Good idea I guess, but just to playful.

E-plus leaves TV advertising

A leading german mobile provider has just recently decided to stop its TV advertising, putting the media spend (around 60 Mio. Euros in 2008) into other media channels. It is a bold move from such a leading telecommunications company. The expenditures will now flow into mobile marketing, in-store promotions, regional billboard and press advertising and online advertising. I guess if you take around 60. Mio. Euro and spend them in these "less expensive/traditional" media outlets, you are going to get noticed. And I guess for a telecommunications company it's important to reach clients at the purchase or close to the purchase points, rather than through the box. Interesting nevertheless, will keep an eye on it.

I would prefer a Bavaria to a Heineken in this case! Great Spoof!

We have probably all seen the clever and funny Heineken ad "Walk in fridge" which has been going around throughout online Blogs etc. Bavaria Beer has come up with a very quick and witty answer to this campaign. I love it. Very clever viral campaign!