Tod's shoes with Gwyneth

Here is a new campaign from Tod's starring Gwyneth Paltrow. I guess this video shows the making of the campaign, which is nice to look at.

Sony Bravia continues....

Sony Bravia has a new commercial, this time called "Domino". As you may know I'm a real fan of the recent Bravia ads made - they have been spectacular, however this one just isn't as good. Fallon made the previous ads, now BATES Singapore is responsible. However it's not bad, just not as good as the previous work.....



Then I just found this also "pyramids" - not sure how old or new this one is. Also good, gets the message across but the weakest of them all. Not sure if it is a "real" Sony ad.



Anyone the reason they're both not perfect - the first three "balls", "Paint" and "rabbits" were beautiful, they were completely new, and the music was wonderful. Both of these ads don't have any of these elements unfortunantly.

Can images make sound?

Nice clever ad campaign for a sound company. Nothing over the top, but nice.

Is this the future of TV?

TV which you can stop and play at any time you like. I guess the idea has been around for a while and is already reality online, however in Germany it's now becoming reality with mainstream television.
Now you can stop all tv programs, do whatever you have to and then come back and conitnue the show. Makes sense and in my mind has a great future, especially when tv and internet intregate more.

Here the ad to the new offer. Quite good, copied a little from the recent Sony ad campaigns though.

Heineken does it again.

This is simply very good! Congratulations!

Australian Outdoor Ad Awards - should win...

Funny this one. The Australian Outdoor Ad Awards are giving away the prize for the most creative outdoor ad in Australia. Funny thing is, those who are handing over the award, should probably win the award themselves. Here they have created the first prize - a huge billboard with 10.000 scratch and win tickets. The billboard will apparently be guarded 24 hours per day (makes sense). Very nice idea.

The best viral campaign ever?

The australian government has in my opinion created one of the best viral campaigns ever. "The best job in the world" was such a clever way of promoting the country/region all around the globe. Absolutely perfect. Well done.

Fashion part III....

H&M do some great stuff.
Here a short ad and a long ad, both do what they intend to.



Here the long one - loved this ad...



One needs to address the Levi commercials if one is looking at fashion advertising. Here a few good examples...



This Midsummer Nights Dream Version is very creative.



So, in order to wrap up, fashion advertising can be extremely good. When focusing on glamour, attractiveness and desirable lifestyles it works well, however just like all marketing/advertising it needs to push the creative boundries, whilst bringing across a simple message.

Fashion continues......

Ok here are some more fashion ads etc. Let's start with...

American Apparel:



Here is a way to advertise fashion with no fashion:



YSL

Here is an extremely boring fashion ad:



Here another one - nice music, nice lips, boringgggggggg



Here is an interesting alternative. I guess it's not a classical TV spot, but an interesting combination of artists/brands working together (Louis Vuitton und Murakmi).

Fashion!

After visiting a cool site http://double-king.blogspot.com/ I thought I should have a look at some fashion advertising. I always used to think that fashion advertising was pretty boring - good looking people, in slow motion trying to look sexy.....Let's see if it's really all like that....

Let's start with DIESEL. Definantly one of the better fashion advertisers over the last decade. Some say the new "Benetton". Atleast they always try to come up with themes, and in my opinion try to atleast make the reader or observer atleast stop and thin for a second.

Here some examples:




They definantly aim at promoting a certain lifestyle - wear DIESEL and you'll be a global optimist, environmentally aware and plain and simply COOL.






Here are a couple that I personally like:

CHANEL - it's simply GLAMOUR PURE:




Personal favorite - Louis Vuitton. The new Marketing Man there is REALLY GOOD. This ad is perfect for that what it is selling.



There's heaps more which I will get into over the next weeks. :-))

Have a break!

This site is a very clever site from KitKat. It works especially well if you're having a hard day at work. Clever, cheap and effective.

Breaking up - supported by Bjorn Borg

Here a witty new online camapign started by Bjorn Borg's underwear company, asking you whether you should stay on or move on. Nice integration with an SMS Service. Good idea, nice client connection.

Hello again!

It's about time to start Blogging again and exchanging great ideas. There is so much going on in the world, therefore there is enough to discuss.