A leading german mobile provider has just recently decided to stop its TV advertising, putting the media spend (around 60 Mio. Euros in 2008) into other media channels. It is a bold move from such a leading telecommunications company. The expenditures will now flow into mobile marketing, in-store promotions, regional billboard and press advertising and online advertising. I guess if you take around 60. Mio. Euro and spend them in these "less expensive/traditional" media outlets, you are going to get noticed. And I guess for a telecommunications company it's important to reach clients at the purchase or close to the purchase points, rather than through the box. Interesting nevertheless, will keep an eye on it.
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Well - finally another company realises that the modern consumer has had enouth of brands dictating through plastering the world with adverts, and realises that one on one is the only way. Refreshing to say the least.
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