The best marketing!

I think that over the past 24 months one company has done a brilliant marketing job - better than almost all of them. Nespresso! They made coffee machines cool, they made drinking coffee cool again. And they created their own "little" niche. To me everything here seems almost perfect. Casting George Clooney was fantastic, starting Nespresso shops fantastic, and making coffee colourful, chic and trendy - fantastic. 

Well done to the people responsible for this brilliant marketing strategy! I'm a fan!