Sunday, April 09, 2006

Master of the YOUuniverse

GENERATION C - Aka Masters of the Youniverse.
Baby-boomers, Generation Y, X and whatever else there was inbetween - move over!
Now is the time of the "new" consumer segment - Generation C.

The C stands for content, but it may as well stand for control freak. Rarely satisfied with their lot, this tribe (mostly male, mostly 25-40) “create their own content”. It’s also C for conceited, as they all think they’re hot enough to write a novel, make an iMovie, be a garage-band star, become a citizen journalist (blogger). In fact, they’re the personification of gravanity (graffiti meets vanity) — the arrogant desire to make your mark in the public domain. Some fancy themselves as minipreneurs and indulge in eBay trading. Others settle for insperience — bringing luxury experiences into their homes via cineplexes, boom-boom rooms and spa-ties.

So, do you fit into this category, young Bloggers????

1 comments:

BGE said...

Bring on the BGE show!!!!watch out for my upcoming feature short film on lovebrands...coming to a podcast near you or catch a feed at brandkudos.blogspot.com

I'm content junkie, tech junkie, golf junkie and most of all marketing junkie who wants to "C"ontribute to the "C"hanging the "C"rap so many businesses are pushing to the "C"onsumers as "C"ontent.
I don't think I'm motivated by vanity - If others don't like it, I don't really "C"ARE!!!!!